Thaw dough. After first rising, roll dough into a 10x14-inch rectangle. Combine rum extract, powdered sugar and water; mix until smooth. Spread soft butter and half the powdered sugar mixture over dough. Sprinkle with cinnamon. Nuts and jelly may be added now if desired.*
Roll as for a jelly roll, starting with long side.Cut into 12 slices.( a thread, string or dental floss wrapped around and pulled in opposite directions is an easy way to cut).
Put each cut piece in a well sprayed muffin cup, cut side down.
Set in warm place and allow to rise until double.
Bake in 350^ oven for 25 minutes. Remove from pans.
Drizzle remainder of powdered sugar mixture over hot buns---
Softened cream cheese can be used instead of the softened butter and coconut may be used before rolling up.