Sadly I discovered that my childhood intolerance to tomato developed into a full blown allergy. I LOVE all things tomato. This incredible substitute looks, smells, and tastes like the real thing, and can be substituted for pretty much anything that calls for a marinara-type sauce. In my quest for suitable alternatives to the death apple, I found that many people cannot have tomato.....be it because of an aforementioned allergy, or medications, health conditions, or general preference.....this is a great option. My partner couldn't tell the difference either!