"In 1914, the founders of the Tasty Baking Company set out to create "the cake that made Mother stop baking." The idea of small, prewrapped cakes made fresh at the bakery and delivered to local grocery stores was especially appealing back then. Tastykake products remain popular, every day the company ships and sells millions of Tastykake products. Perhaps the success of the product over the years lies in the secret recipes that have gone remarkably unchanged since they were first created. These chocolate cupcakes in several varieties are the company's top-selling item, with more than 7 million baked weekly. Source: "Top Secret Recipes" by Todd Wilbur...."