"When life calls for a celebration, prime rib comes to the rescue. The homemade spice rub is delicious on the beef in this elegant entree, but it also complements more affordable cuts of beef, or even pork or chicken...."
INGREDIENTS
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1/3 cup kosher salt
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3 tablespoons dry mustard
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4 teaspoons coarsely ground black pepper
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1 tablespoon granulated garlic or dried minced garlic, or 1-1/2 teaspoons garlic powder
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1 tablespoon onion powder
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2 teaspoons dried thyme, crushed
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2 teaspoons dried oregano, crushed
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2 teaspoons ground coriander
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2 teaspoons celery seeds
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1 tablespoon olive oil
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1 4 - 6 pound beef rib roast