"In Memphis the Rub is the most important ingredient aside from the meat. Often ribs are served with only a rub and without sauce...."
INGREDIENTS
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1/2 cup/120 mL paprika
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1/4 cup/60 mL garlic powder
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1/4 cup/60 mL mild chili powder (use medium or hot to kick up the heat)
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3 tablespoons/45 mL salt
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3 tablespoons/45 mL black pepper
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2 tablespoons/30 mL onion powder
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2 tablespoons/30 mL celery seeds
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1 tablespoon/15 mL brown sugar
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1 tablespoon/15 mL dried oregano
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1 tablespoon/15 mL dried thyme
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1 tablespoon/15 mL cumin
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2 teaspoons/10 mL dry mustard
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2 teaspoons/10 mL ground coriander
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2 teaspoons/10 mL ground allspice