"McDonald's introduced its new sandwich in 1996 with a $200 million marketing blitz aimed at winning over grown-ups. We watched Ronald McDonald golf, dance, and hang out with sophisticated human beings, rather than his usual gang of creepy dancing puppets. These messages were supposed to tug at the adult market lost to more inspired sandwich creations from chains like Wendy's and Arby's and Carl's Jr. Did the campaign work? So far, the sales figures have been less than stellar for the burger with even more fat in it that a Big Mac. But the sandwich, with its specially developed Dijon mustard-mayo sauce, does have its share of devoted fans. Perhaps even more of us would get on the Arch Deluxe team if we could make a clone using reduced-fat ingredients to knock the fat down to nearly one-third that of the original, as I have here. Source: "Low-Fat Top Secret Recipes" by Todd Wilbur. Nutrition Facts Serving size--1 burger Total servings--1 Calories per serving--430 / Original--550 Fat per serving--11 g / Original--31 g..."