After DAYS of testing the perfect rub combination I finally found it!! This has been tested and approved by young and older men everywhere, and even the ladies that don't eat a lot of meat. It caters to the savory, moist, melt in your mouth tender taste buds everywhere. A REAL crowd pleaser on any game day!! Do you have a man that is still on the fence with you? Make him this brisket, and you will have him eating out of your hands, literally!! :) I entered this actual brisket into a cook off, and out of 24 briskets, this brisket was the most flavorful, moist and tender one of the bunch.