"This bread is so fast and easy to make - ready in under 30 minutes. There's nothing to knead, roll, or shape, and no yeast involved. The dense yet springy bread is baked in a pan and sliced after baking, such a time and energy saver. The butter, sour cream, and cheese keep it flavor, and exceedingly soft and moist. No need for refrigerated tubes of dough when you can make your own bread from scratch in the same amount of time...."