I do not know why the name...I got it years ago from my Homemakers Club and used it for many Christmas desserts. It's basically a jam cake but moist. You could use any flavor jam I suppose, but strawberry is all I have ever used. It's good plain, but I usually ice with a confectioners sugar frosting or a cream cheese one. Butter cream icing is delicious, but consists of 8 egg yolks , 2 cups of sugar, and a cup of butter, plus nuts and extra cooking time in a double boiler!,,very high in fat. A little more simple to make than a 3 layer jam cake.