Preheat oven to 350. Cut crust off of bread, then roll flat with a rolling pin. ( as flat as you can)
Mix cream cheese and confectioner's sugar together until smooth, then spread on flattened bread.
In a small bowl pour 1/2 package of coconut and mix with 1/2 of the condensed milk.
Use as many of the chocolates chips as you wish, place at the top of each slice of bread then top with about 1 teaspoon of the coconut mix. Starting at the end with the chocolate chips roll it up and sorta seal the edge.
Dip each roll in the melted butter then roll really well in the dry coconut. Place on cookie sheet and bake 25 minutes at 350.