Make the herbed cream cheese by combining the softened cream cheese with the chives, parsley, basil, salt and pepper, and the lemon juice. Stir to combine.
Spread the cream cheese in a thin layer over the tortillas. Lay ingredients down the middle of the tortilla: for the turkey roll up use turkey, carrots and cucumber. For a salad roll up, use lettuce, carrots, cucumber and avocado. Let the veggies extend past the edges on both sides.
Roll up the tortillas as tightly as they will go, then wrap each rollup in plastic wrap and refrigerate for one hour.
To slice, cut each roll up exactly in half, then line up the two halves and cut them in half again. Stand the end pieces up so that the veggies stick out of the top.