If you click the Pinch It! button and nothing happens, it might be a setting in your browser not allowing bookmarks of this type to work. The fix is to change your security settings back to the default level.
Internet Explorer 8/9/10:
* Click Tools menu then Internet Options
* Click Security tab
* Under "security level for this zone" the setting should be "Medium-high". If it is set to "High" then the Pinch It! button won't work. The easiest and safest way to change it, is to click the "Default Level" button.
* Click "Apply" then "OK"
* Try pinching a recipe.