Some like it hot!!! I like it spicy. This Jelly is not wimpy!! It's got a sweet heat. I use it on crostini's with cream cheese and topped with shrimp. It is wonderful to use as a sauce for chicken or turkey wraps. We use it as a topper for baked Tilapia and as a marinade for Chicken. It has so many uses. My boys like to dip fresh sliced apples in it. Spice things up a bit!!