Brown beef, celery and onion til brown. Stir in remaining ingredients. Cover and simmer 15 minutes.
preheat oven to 425. In a small bowl, mix together cheese and butter til mixed. Split each brown and serve roll and spread alteast 1 tbl. of sheese mixture on each one, replace tops. Heat on cookie sheet til cheese melts, about 8-10 minutes.
* I usually double this whole recipe, including rolls..everyone loves dipping thier cheesy rolls in the juice of the stew.