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Cream together butter, 1 cup of sugar, and eggs.
Add milk, flour, and baking soda
Put 1/2 of batter (or a little less) into greased loaf pan.
Mix in separate bowl the 1/3 c sugar and cinnamon.
Sprinkle 3/4 of cinnamon mixture on top of the 1/2 batter.
Add remaining batter to pan.
Sprinkle with last of cinnamon topping. Swirl with a knife.
Bake at 350 degrees for 45-50 min. or until toothpick tester come clean.
Cool in pan for 20 minutes before removing from pan.