Our family enjoys this delicious, creamy, chocolatety tasting fudge for Christmas, or even on Valentine's Day. I like the fact that it doesn't take long to make, plus it's not overly sugary sweet like the other fudge recipes I've made or tried. Besides the brand name semi-sweet chocolate chips, I've also used the generic brand of "real" semi-sweet chocolate chips, which I've purchased from Aldi's, and this fudge still turns out great! Just be sure to use the canned sweetened condensed milk when making this fudge, not the canned evaporated milk. Stick to the exact ingredients listed in this recipe, and follow the directions as written, and your fudge will turn out perfect!