Heat oven to 350. In small pan, combine 3 tbsp butter, corn syrup and 1/4 cup brown sugar over low heat. Stir until butter is melted.
Pour butter mix into 9" pie pan, totally covering bottom of pan. Place pecan halves, flat side down over syrup mix. Melt remaining butter in pan.
Unroll dough on lightly floured surface, brush w/ melted butter. Sprinkle w/ remaining brown sugar and the cinnamon. Starting at wide end, roll dough up jelly roll style. Cut dough into 8 slices. Arrange, cut side up in pan. Bake 20 mins or until golden. Invert onto plate and serve.