Heat oven to 400. Spray a 9" x 13" baking pan w/ cooking spray.
Unroll dough and separate into 8 triangles. Cut each triangle in 1/2 lengthwise to make 16 triangle strips.
Place an apple wedge on wide end of each strip and roll up. In small bowl, mix cinnamon & sugar. Place rolls in pan and drizzle w/ melted butter. Sprinkle w/ cinnamon/sugar mix. Pour orange juice into pan, not on top of rolls. Bake 30-35 mins, or until apples are tender