Spray tube cake pan with cooking spray. Heat all ingredients but dinner rolls over low heat, stirring occasionally until butter is melted.
Place half the frozen dough balls in pan. Generously brush butter mixture over dough in pan. Layer remaining dough balls in pan. Brush with remaining butter mixture. Cover and let sit in warm place about 4 hours or until doubled in size.
Heat oven to 350. Bake 22-27 ,minutes or until bread sounds hallow when tapped and top is golden brown. Cool 5 minutes; turn over onto a plate.